"Dan has been an incredible resource not just for common sense nutrition and exercise advice, but more importantly, in seeing how that advice can integrate into my day-to-day decisions. We all know we should stop eating junk food and exercise more. But Dan helped me understand why I continued to make the same unhealthy choices over and over, as well as strategize some practical solutions that could fit into my busy day-to-day life."

Mark Manson, author of The Subtle Art of Not Giving a F*ck & owner of Markmanson.net

Mark and I have worked together for several years and I'm glad to say that this is the best he's ever felt in his body in his entire life.

• Dropped 50+ lbs off his body.
• Skyrocketing his energy and focus
• Made significant lifestyle changes, like quitting alcohol, eating healthy and loving his workouts.

But that’s not all. Mark's transformation extended far beyond the physical. After joining the program, he:

• Changed his habits and routines and made the process of getting in shape simple and easy.
• Loving his diet, eating the right things at the right amounts has become enjoyable and a part of his new healthy identity.
• Getting compliments from his friends and peers who couldn't believe the transformation he achieved.
• Made being fit a part of his identity which has enabled him to go from someone who wanted to lose weight to someone who loves living a healthy lifestyle.

"I stumbled upon you on Twitter, decided to look at one of your videos. And I said the heck with it, let's just do it. And I'm really, really happy that I did. "

Bill's Life-Changing Transformation

After discovering this program through a Twitter video, Bill decided to take the leap—and he couldn't be happier with his decision. Just a few of the remarkable results he achieved include:

• Seeing his abs for the first time at age 52 (yes, 52!),
• Breaking through a frustrating weight loss plateau and shedding even more pounds,
• Making significant lifestyle changes, especially cutting back on alcohol, which skyrocketed his energy levels.

But that’s not all. Bill’s transformation extended far beyond the physical. After joining the program, he:

• Abandoned the "dad bod" stereotype and fully embraced a proactive, empowered approach to health and fitness,
• Developed an iron-clad discipline in his fitness routine, ensuring that every workout session was dialed in and effective,
• Received an outpouring of positive feedback and validation from peers who were amazed at his transformation,
• Gained valuable insights and knowledge that have enabled him to optimize his workouts, striking a perfect balance for lifelong health and fitness.

"This is the best investment I made in myself"

Neil's Journey to a Happier, Healthier Life

After joining the coaching program, Neil embarked on a transformative journey that reshaped not just his body, but his entire life. Here are the incredible changes he experienced:

• Shedding over 20 pounds, a significant physical transformation that Neil could see and feel,
• Sharpening his thinking and boosting his confidence to levels he'd never experienced before,
• Experiencing a profound lift in his mood and overall happiness—it’s not just a program, it’s a whole new vibrant lifestyle for Neil,
• Developing consistency in his workouts and nutrition, forming habits that are now second nature,
• Feeling reinvigorated, both physically and mentally, which translated into soaring self-confidence,
• Mastering the art of balancing work, family, and fitness—no small feat in today’s demanding world.

"I went from 232 to around 192 in a healthy way... I was able to drop 35-40 pounds."

Joining the coaching program marked a turning point in this individual’s life. Here’s the remarkable journey he embarked upon:

• Transitioned from drifting without accountability to embracing a structured and effective fitness routine—a complete lifestyle overhaul that brought discipline into his daily life,
• Conquered the relentless cycle of fluctuating weight, finally establishing a consistent and healthy body weight that he can maintain,
• Shed a staggering 35-40 pounds, hitting a weight range that he feels comfortable and confident in and having a flatter stomach
• Elevated his relationship with food, gaining a deep understanding of how sugar and bad carbs were affecting his body—and making the changes necessary to sustain his new, healthier weight.

How It Works

Our program is tailored towards helping the high achieving entrepreneur. 

1 - Initial Strategy Session

Get on a call with our transformation specialists to hone in your goals, needs and lifestyle and to see if we're the right fit to work with each other.

2 - Join program

Once you join the program we'll intro you to your coach and assess where you are from a health and fitness perspective.

3 - Connect With Your Coach

You and your coach will set up a time to talk and build a gameplan that fits your goals and lifestyle. We'll put together a plan tailored to where you are to set you up for success right away.

4 - Coaching and Accountability EVERY DAY.

With our easy to use high performance fitness software we'll be working with you every day until you hit your goal. You'll get personalized expert coaching and accountability so you can make progress towards your goals. Your coach will guide you and challenge you while giving you encouragement to stick with it.

5 - Get Results

Most programs focus on workouts and nutrition but ours is different. While we help you with those we focus on what matters most, which is mindset and identity. Anyone can follow a diet and workout but mindset is where the long term results will come from.

The High Performer Approach Is NOT For Everyone.

Our Coaching Program is For:

✅Entrepreneurs

Our programs specializes in helping entrepreneurs & high performers. Our systems are designed to fit into an entrepreneur's busy schedule.

✅People who are willing to invest in their health & well-being:

This is a program for men and women who are willing to invest their time, money, and effort into their health and well-being

✅People who take responsibility for their actions and implement what they learn:

We are guiding you through the path of becoming a leaner, more confident version of you, 

You must be willing to roll up your sleeves and put in the work.

If you’re ready to make a long-lasting change to your overall health and well-being program is for you.

✅Busy professionals who are committed to making a long-lasting change:

Building the physique and energy levels you desire isn’t going to happen overnight,

This program is for men who are committed to putting in the work consistently for the next 90 days,

There’s no “magic pill” or “fat melting hack” here,

Our system is designed to keep the weight off for good. 

Our Coaching Program is NOT For:

❌College students or young professionals:

Our program does not cater to the younger generation and will not be effective for those who aren’t entrepreneurs.

 ❌ Penny Pinchers:

This is not the cheapest program out there but it is the best program for entrepreneurs and CEOs.

If you’re not willing to invest the time, money, and energy to reach your goals this is not the program for you.

❌ People who point fingers and make excuses:

This is not for people who blame others and refuse to take responsibility for their own actions.

If you're the type of person who refuses to accept constructive criticism, this program isn’t for you.

 ❌ People looking for the “Magic pill” or “secret hack”:

If you're not committed to putting in the work and constantly looking for quick fixes this won't work for you.

No judgment, but I only work with action-takers who are ready to put in the work and get long term results.

More Amazing Transformations